AI is surging into every field and skillset. And yet, it is suffering from a massive PR problems when it comes to ethics, finance, politics, and even user adoption. Does AI have a marketing problem?
Brand communities are a hot trend right now and seem to be everywhere. Mark Schaefer and Sara Wilson consider the state of the nation and what’s happening in politics, Gen Z, startups and more.
Mark Schaefer and Mathew Sweezey have been on journey to find personal peace. In this podcast episode, they compare notes and explore their own paths to contentment.
Is it a personal brand on TikTok, or is it something else? A few short observations from Mark Schaefer.
Imposter syndrome seems to be ubiquitous. But what do you do with it? Mark Schaefer and Amanda Russell approach it from different angles.
A personal brand has to solve a problem. It’s not about you. It’s ultimately about serving the needs of your customers.
I’m working on a new book and studying inspiring examples of creative excellence. This topic is timely because we certainly have an epidemic of dullness in the world, and AI […]
Everybody wants to build a personal brand, but how do you know it’s working? How do you measure thought leadership. Here are five ideas.
Comparing the effectiveness versus advertising is not even close. A crop of new influencers are building trust for brands.
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