Personal branding is critical to individual relevance and corporate marketing success. But there are five pitfalls that can get in the way, even if you’re working hard on the effort!
The mind-bending world of luxury brand marketing is exposed and dissected in this fascinating conversation between Mark Schaefer and Amanda Russell.
The threat to creators is not necessarily ChatGPT, although it dominates the headlines. There is another technology eating away at our audience and it’s right in front of us.
Each year, a small group of marketing leaders gather at a beautiful lodge in the woods to think big thoughts about the future of marketing. Our aim is to help […]
The “whole self” movement is creating a lot of conversation and consternation in the workplace. Mark Schaefer and Keith Jennings examine this trend and explain how this is important to marketers.
A concise explanation of marketing for the arts. It’s time to think beyond social media.
As Discord and other secret communities flourish, companies reliant on social listening platforms will have to find new answers. This article exposes this trend through the story of an intelligence leak.
Should you fork over the bucks to become validated on social media? Dennis Yu helps us determine the ROI of a blue check mark
The father of marketing Philip Kotler had some interesting insights into Peter Drucker, and claimed he was the “first marketer.”
A 2009 blog post with marketing predictions about the future turned out to be an interesting little gem.
The race to embrace AI has deep ethical, philosophical and cultural impacts. This discussion reveals some thought-provoking considerations!
A first look at ChatGPT versus Bard in a test of 10 basic marketing tasks.
A visit to Suriname changed my worldview.
The five biggest mistakes I’ve made as an entrepreneur range from a lack of discipline to complacency in a crisis.
Gen Z punches above its weight in its influence on culture, media, and fashion. Their expectations are high, and we better pay attention. Here are 12 ways brands are finding success with this demographic.
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