When intelligence becomes worthless, marketing artists will survive
Where can humanity transcend AI intelligence? Art will survive, suggesting that careers in the future might mean we become marketing artists interpreting the human experience.
Archive for the ‘Marketing Strategy’ Category
The Thin Line Between Bold Marketing and Brand Suicide
We live in a time that calls for bold marketing. But breaking taboos not meant to be broken can cost you your job, as this case study reveals
Dissecting Apple’s disruptive marketing case study
A new music video took the advertising industry by storm but if you study this marketing case study carefully, you’ll see something more than an ad. It’s a demomnstration of disruptive marketing.
A turning point for a blog, AI self-soothing, and the death of a mascot
A round-up of short observations including the end of blog comments, the end of a mascot, and the dangers of AI self-soothing.
The 10 biggest marketing challenges have nothing to do with AI
Sure, AI is everywhere. But the biggest marketing challenges might have nothing to do with the bots!
When Robots Care More: The Evolution of Human Empathy
Human empathy might be the most important “soft skill” in the marketing profession, but what happens to our careers when AI bots do it better?
How AI is creating a pandemic of dull (and what to do about it!)
Endless, repetitive AI content is creating a pandemic of dull. Our only hope is the genuine hope and emotional meaning that comes from the human spirit.
The photo that changed my life (and maybe yours)
Mark Schaefer was quietly eating a meal in an Austin restaurant when an event occurred that changed his life and career. and it just might change yours, too.
Six marketing megatrends we’re watching right now
Mark Schaefer and Mathew Sweezey challenge each other to call-out the most interesting marketing megatrends of the new year.
The Marketing Companion Podcast
Why not tune into the world’s most entertaining marketing podcast!
Let's plot a strategy together
Want to solve big marketing problems for a little bit of money? Sign up for an hour of Mark’s time and put your business on the fast-track.